Whitepapers

The word blog in keyboard keys

Actuan's whitepapers are written to provide you with insights you can use to make educated decisions about technologies that impact your marketing efforts.

Rebranding and Emerging Media: A Must-Read Primer on the Technologies Marketers Can Integrate Today
A partnership between Actuan and ReBrand, this whitepaper explains important jargon like AJAX and behavior targeting.

 

What The Heck Is a CTR and Where Do I Find a SEO?
New to interactive marketing? This whitepaper offers context for some key online terms. Download It Now!

 

B2B Marketer’s Guide to Getting the Most from Your Web Presence
Five technologies that have the potential to change the way you communicate with your customers and help you achieve peak marketing performance.

 

The Power of Search: An Explanation of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) for Advertisers and Marketers
Our primer on SEO and SEM - explaining how each works and offering examples of how to use SEM across the marketing funnel.

MarketnologySM

Marketnology is about understanding your target audience and determining the most effective ways to use the Internet and new media technologies to engage that audience. It is about creating strategies that are driven by real business metrics and customer expectations. Marketnology is about developing marketing campaigns and e-Business solutions that are fundamental elements of our clients' growth.

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Our Services

Marketing Technology Expertise
We help organizations create technology-dependent solutions that improve customers' interactions with the company and enable exceptional performance of your marketing and e-business programs.

Among our services are:

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A Focused Approach

Marketnology is the key to everything we do.
Marketing technology is our sole core competency. That singular focus on MarketnologySM allows us to deliver exceptional solutions to our clients.

The Marketnology Blueprint
Our proven process, The Marketnology Blueprint, is our framework for ensuring consistent, repeatable executional excellence for our clients' projects.

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