Building One-to-One Relationships

Smiling Woman with GroupHow much do you know about your customers? Who knows what? What do they know? Is that information being shared with others within your organization? Are you using the information you have about your customers to make your company more competitive?

Your customers have options. The goods you sell can be purchased elsewhere with similar utility. Today’s most successful companies are those which make great customer service a competitive differentiator. These companies carefully manage their customer interactions across all channels and use the information they collect during those interactions for two purposes:

  • Create a holistic view of the customer accessible to all within their organization
  • Analyze sales and marketing success based on the aggregate sales information over time

A robust electronic customer relationship marketing (eCRM) system can help improve both the efficiency and success of your sales and marketing organizations.

Actuan can work with you to get eCRM implemented within your organization.

Contact Us to arrange a conversation where we can tell you more about CRM and how a relationship with Actuan can benefit your company.

CRM Options

Choosing a CRM vendor can be tough. One decision you'll have to make is how your data will be managed.

Hosted / Software as a Service (SaaS)
SaaS software is hosted and maintained by a third-party software provider and requires little support from your IT team. Many companies' data policies, however, restrict them from maintaining critical business information outside of their own environment.

Software Licensing
The licensing technique with which most people are familiar, software is purchased from the licensor and implemented within your IT infrastructure. This method necessitates coordination with your technology team.

Actuan can work with your marketing and technology teams to identify and coordinate the implementation of the solution that best suits your needs.

Industry Experience

Our experienced team has provided marketing technology solutions in an extensive range of industries including:

  • Automobile
  • Computer Manufacturing
  • Education
  • Electronics
  • Fashion / Apparel
  • Financial Services
  • Government (Federal)
  • Insurance
  • Logistics
  • Non-Profit
  • Pharmaceuticals
  • Publishing
  • Spirits
  • Telecom

A Focused Approach

Marketnology is the key to everything we do.
Marketing technology is our sole core competency. That singular focus on MarketnologySM allows us to deliver exceptional solutions to our clients.

The Marketnology Blueprint
Our proven process, The Marketnology Blueprint, is our framework for ensuring consistent, repeatable executional excellence for our clients' projects.

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