Performance Analytics & Measurement

Financial Data on Computer ScreenMeasure twice, cut once, so goes the old adage. The pressures of today’s competitive environment make it challenging to "measure" once – not to mention twice. Yet, it is measurement that serves as the catalyst for exceptional marketing performance.

At Actuan, we work with our clients to identify measurement and analytics solutions you can rely on to achieve a formidable market position. These programs are critical to helping you demonstrate the value of your marketing efforts by correlating your marketing spending to sales. Furthermore, our methodologies can provide you with insights that allow you to determine which marketing programs are most effective, which customers are the most/least profitable and where the great opportunities exist. Performance measurement and business intelligence (BI) can hold the key to your company’s success.

Actuan can partner with you to place a focus on measurement in your marketing efforts. Among our measurement and BI services are:

  • Identifying key performance indicators (KPIs), objectives, goals for measurement
  • Assisting in the selection of measurement and BI software solutions for both web and offline channels
  • Creating models for customer segmentation, customer profitability and other metrics
  • Administering software implementation
  • Customer training

Contact Us to arrange a discussion where we can tell you how analytics and BI can help you optimize the performance of your marketing programs.

Unique services

Online Analytics
Analytics applications are arguably the most powerful tools to in a marketer’s arsenal. With them, marketers are able to monitor users’ behavior across each web interaction and make tweaks to refine the customer’s experience midstream – thereby improving conversion rates and customer loyalty.

Business Intelligence (BI)
BI software presents an additional layer of detail over online analytics tools. BI applications integrate with the operational systems within your organization (e.g. CRM, analytics, ERP, financial management, etc.) and provide you with a comprehensive view of your campaigns’ performance.

Actuan can help you develop a strategy for evaluating and implementing these invaluable tools so you can begin definitively demonstrating the value of your marketing efforts to your organization.

Industry Experience

Our experienced team has provided marketing technology solutions in an extensive range of industries including:

  • Automobile
  • Computer Manufacturing
  • Education
  • Electronics
  • Fashion / Apparel
  • Financial Services
  • Government (Federal)
  • Insurance
  • Logistics
  • Non-Profit
  • Pharmaceuticals
  • Publishing
  • Spirits
  • Telecom

A Focused Approach

Marketnology is the key to everything we do.
Marketing technology is our sole core competency. That singular focus on MarketnologySM allows us to deliver exceptional solutions to our clients.

The Marketnology Blueprint
Our proven process, The Marketnology Blueprint, is our framework for ensuring consistent, repeatable executional excellence for our clients' projects.

Read more