The MarketnologySM Blueprint
Successful marketing programs are rarely an accident.
Actuan has developed a proven process for managing the execution of the solutions we create for our clients. Based on the well-regarded Project Management Body of Knowledge (PMBOK), our process, The Marketnology(SM) Blueprint, gives us a consistent framework for assessing our clients' challenges, developing a plan to meet those challenges and successfully implementing solutions that solve your goals. The Marketnology Blueprint is but one way we strive to help you achieve exceptional marketing performance.
The phases of the Marketnology Blueprint are as follows:
Initiate
Introduce client team to Actuan team. Educate client about Actuan's Situation, Timeframe, Audience, Implementation, Result (S.T.A.I.R.) process. Identify challenges and highlight goals to be resolved. Produce Project Overview Statement that formalizes program strategies and goals.
Plan
Assess client's competitive environment against chosen goals. Identify and prioritize tactical initiatives. Document dependencies. Determine resource requirements. Assign roles and responsibilities. Establish communication workflow. Institute risk management process. Create project plan and Statement of Work (SOW).
Execute
Coordinate resources to build project deliverables according to specifications created in previous phases. Monitor and adjust project's "moving parts" as necessary. Perform Quality Assurance.
Deploy
Coordinate with deployment teams to ensure that assets and deliverables are satisfactory. Migrate assets to pre-production and production environments. Arrange for launch on dates specified in project plan.
Measure
Review impact of strategy based on consumer feedback, business and marketing requirements, as well as success metrics. Perform post-mortem. Gather and disseminate project learnings amongst team members.
The structure of the framework also provides us with the flexibility to augment our approach with project specific methodologies (e.g. Agile software development) on an as-needed basis without having to discard The Marketnology Blueprint. This unique benefit enables us to adjust to our clients' individual challenges while adhering to an established process.
